Practical Marketing Analytics https://validator.w3.org/feed/docs/rss2.html Don’t Confuse Your Funnel With Reality Optimization vs. Improvement Based on Google Search Volume, the 2012 Election Looks Close Books Meekerology: Trending the Trender The Future of SEO: Not Provided Home How Not To Do An A/B Test When Thomas Friedman Notices, Something Must Really Be Going On Contact Friends/Partners About Google Trends and the 2010 Elections – Can You Use Search Data to Predict Elections? Lying Is Not Good Marketing Measurement is No Substitute for Thinking BIG The “Death of Marketing” Has Been Announced Prematurely Digital Marketers Should Not Act As If TV Doesn’t Exist (There’s An Elephant in the Room) The Digital Nervous System Classic GI=GO Equation Holds True for Web Analytics Go With The Flow (Diagram) – Gettin’ Sankey With It Evidence-Based Marketing Experiencing A Wave of Growth? Statistics’ Greatest Hits, Part I Conversion Optimization: It’s All About Action Blog Strong Seasonal Pattern Found in Search Data for Marketing Mix Statistics: the New Plastics? – Steve Lohr/NY Times Forrester Publishes Evaluation of Interactive Attribution Vendors: ClearSaleing, Visual IQ, And Atlas Lead, With [x+1] And Coremetrics Close Behind Search Volume for Analytics Ramping Up Steadily – (More Fun With Google Trends) Starting Up Is Hard To Do Final TV Tally for 2010 Olympics: 190 Million Viewers in the U.S., 3.5 Billion Viewers Worldwide How To Maximize Viewer Participation In Your Interactive TV Applications Practical Marketing Analytics’ Bill Seely interviewed in InteractiveTV Today Coalition for Innovative Media Measurement – the CIMM – Gets Launched CIMM Meeting With TV Measurement Companies set- Interactive TV Today Cites Practical Marketing Analytics RE: the Future of iTV New Partnership Measuring Online Ad Impact on CPG Sales: IRI, Comscore, AOL, [x+1], and Dynamic Logic Facebook Dominates Social Media Searches (Yet More Fun With Google Trends) The December Issue of the Journal of Advertising Research (JAR) has Great Metrics Articles! Alan Wurtzel’s Editorial in the Q3 Issue of the Journal of Advertising Research Nielsen Estimates 106.5 Million Viewers for Super Bowl XLIV (aka Beating the Pants Off Elvis) Opening Weekend for 2010 Winter Olympics: 117 Million US Viewers Math Marketing: Excellent White Paper by Dimitri Maex The Cookie vs. The LSO – Should I Care? Should I Worry? If Congress Thinks Cookies Violate Your Privacy, Wait’ll They Hear About This! Cable Moving Steadily To Advanced Advertising (DBS Has A Healthy Lead In This Race) Google Loses Italian Privacy Case Listing Your Way to the Finish Line