Based on Google Search Volume, the 2012 Election Looks Close

I decided to take a look at the search volumes over the last 90 days for the terms “Democratic Party” and “Republican Party”.

Google Trends Chart: Republican Party vs. Democratic Party

You can clearly see the convention bounces reflected in the search volumes. For some reason, the debates don’t seem to drive that much difference in search activity.
You can see the spikes on the days of the debates (October 3, October 11, and October 16), but both parties go up about the same amount.
In recent weeks, this election looks close.

What do you think? Are you willing to leave it up to everyone else, or are you going to get out and make your choice count?

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