Practical Marketing Analytics’ Bill Seely interviewed in InteractiveTV Today
Oct 16, 2009 Industry News, TV and iTV Analytics
Bill is interviewed in Rick Howe’s “Dear iTV Doctor” column published today (Friday October 16, 2009). Check it out at http://bit.ly/mLaD7.
The topic was how to apply interactive television to engage and activate a TV show’s superfans. Bill talks about the impact of tailoring the design and features of an interactive experience embedded in a TV program to the needs and interests of the hard-core fans of the program.
Rick’s column appears regularly in Tracey Swedlow’s InteractiveTV Today (ITVT) (www.itvt.com), the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV).
Tags: Bill Seely, core audience, core viewership, interactive experience, Interactive Television, Interactive TV, Interactive TV Today, Interview, itvt.com, Practical Marketing Analytics, Rick Howe, superfans, TV and iTV Analytics