The “Death of Marketing” Has Been Announced Prematurely

Has there been a fundamental change in how people think about and buy goods and services? Is old-school marketing dead?
According to the recently-minted orthodoxy of social media, marketing is being transformed, and we are moving from the Age of Push to the Era of the Conversation. The Don Drapers of the world, they say, will now have to play the new way, find new jobs or become hobos. Participation in a conversation is voluntary, per the new theory, meaning marketers can’t unilaterally control conversations and so now must learn to communicate differently with the people in the marketplace.


Marketing Has Always Been A Conversation – Marketers Just Haven’t Recognized It Until Now

There is an important truth here – much of the conversation about brands and products is intra-customer, and doesn’t involve the marketer at all. This has always been the case, but it just has not been as observable until it started happening online.

Audiences Have Always Been Able to Walk Away

Audiences have always asserted more control over the “conversation” than marketing models have admitted. People have been fast-forwarding and channel-surfing through television ads since they figured out which remote control buttons to use. Since the very birth of mass media, admen and their clients have been solving and re-solving the problem of how to entice an audience to listen to their stories instead of wandering off to grab something from the refrigerator.

Propaganda Still Works

Working against this is has always been the fact that (as psychological experiments have shown) repeated messages have an influence on peoples’ perceptions and behavior even if they are skeptical or not paying full attention, and even if they are aware they are being ‘sold’.


The Emergence of Social Media

Thanks to social media lowering the bar for what constitutes a relationship, people are regularly engaging in communication with a wider circle of casual or low-involvement contacts.

Conversations are Observable and Trackable

We can find out what people are saying about brands and our products (at least when they happen in online social media). These conversations can assert a great deal of influence on buying behavior.

Advertisers and Marketers can Participate in the Conversation

Marketers can, when they decide it is to their advantage, participate in these conversations and assert some influence on the the agenda and the messages

Advertisers and Marketers can START the Conversation

Marketers can initiate conversations, and they can provide the platform or venue for these conversations to take place. However, the the attempt can backfire. Conversations can and will change locations if a community gets the sense that there is excessive censoring or propagandizing.


So, things have changed, but not that much. People still need to buy things, they still need to decide what to buy and where to buy it. It’s just that now, people increasingly use social media (among other channels) to get information about products and services they are considering. Social networks have always been influential, but now they are pervasive, instantaneous, and measureable. So you shouldn’t ignore social media, you should listen to and participate in it. That’s all.

32 Responses to “The “Death of Marketing” Has Been Announced Prematurely”

  1. How can I tell if my eggs have been recalled? – Washington Post - Most hotest, Most latest U.S. News Online - Online News 28 – Top Stories in U.S. Says:

    […] The “Death of Marketing” Has Been Announced Prematurely … […]

  2. How can I tell if my eggs have been recalled? – Washington Post - Most hotest, Most latest Top Health News health, health insurance, insurance health, health safety, health services, health department, health center, medical health, women's hea Says:

    […] The “Death of Marketing” Has Been Announced Prematurely … […]

  3. Jarred Loeper Says:

    Amaze! Thank you! I continually needed to produce in my web site anything like that. Can I take part of your post to my web site?

  4. How to Shoot a Video with a Flip Video Camera – Vyral Marketing Says:

    […] The “Death of Marketing” Has Been Announced Prematurely | Practical Marketing Analytics […]

  5. Oz The DVD Box set Says:

    hey,i like your post, will be referring a lot of friends about this. Keep blogging. Looking forward to reading your next post.if you are interested in watching dvds, you can visit our website: One Tree Hill 7 DVD Boxset

  6. light bmx bikes Says:

    Great post! Tnx.

  7. Colin Harpel Says:

    Hi, Just stumbled your site by chance really i i’d been searching Yahoo regarding tips much the same as this once I stumbled on your Superb, site, I can claim your web site is actually tremendous I simply love this style, it’s great!. I will not have the moment this second to thoroughly study your web page however I have you bookmarked plus opted in for the RSS feeds. I sure will be returning frequently. thank you for a great site.

  8. bmx truck games Says:

    I really appreciate what you post.

  9. Codi Tetterton Says:

    I’m a recent grad just trying to learn more about the social media business and I really enjoyed your post. Keep up the great job!

  10. automatic blinkx submitter Says:

    Did you check your site in IE6? Looks a bit weird

  11. rcymsgfzc Says:

    5gyrTE kgbmiryrrrcr, [url=]gsfvpnmhoaqx[/url], [link=]ttbdnbkxgwhm[/link],

  12. Backlink Indexer Says:

    I do not know about you guys but for me the appearance of a blog is very important… I’d say almost as much as the article itself. On top of that I am a real mug for video clips… or, as a matter of fact, ANY media content whatsoever.

    As such, anytime I browse a write-up along these lines I only wish the owner embeds some YouTube video somehow.

    Nowadays, a large amount of blog owners usually do not… I can’t imagine why?…

    I imagine this may differ dependant upon the content… BUT I still think that it would be suitable for almost any type of content, because it would always be nice to see a warm and friendly face or maybe hear a voice at first visit.

    Anyway, I guess I’m a trifle off topic with this?.. Exactly… It looks like that! Ha, Ha, Ha…

    Thank you for enriching the Online world with this posting!

  13. Link Building Says:

    I Too Like the Blog here. Keep up all the work. I too love to blog. This is great everyone sharing opinions 🙂

  14. mini storage business Says:

    I Too Like the Blog here. Keep up all the work. I too love to blog. This is great everyone sharing opinions 🙂

  15. Platform Wedge Says:

    What theme are you using here ? I like the style. Many thanks for the post.

  16. grants for single mothers Says:

    Great information! I’ve been looking for something like this for a while now. Thanks!

  17. new york jobs Says:

    Ha!Hey!Hah!. That’s amusing. That’s the fifth time I’ve foundsomething like that. interesting. Bob Perry, Work New York, 65 Chambers Street, New York, NY 10007

  18. Samantha Latour Says:

    Hey, thanks…I’ve been looking for news like that. Awesome! That’s really interesting. Cheers! Bob Perry, Work New York, 65 Chambers Street, New York, NY 10007

  19. cilest review Says:

    I recently came across your blog and are already reading along. I thought I would leave my first comment. I don’t know what to say except that I’ve enjoyed reading. Nice blog. I will keep visiting this blog really often.

  20. Omer Victorian Says:

    Great post. Thanks for putting this up here.

  21. Flavia Rayman Says:

    I found your blog through a friends blog and this is a great blog to look at some cool things. thanks and bookmarkigng and I am even going to tweet this out to all my friends.

  22. admin Says:

    I am using a slightly altered version of a WordPress template called dailypress

  23. acai berry Says:

    I don’t usually answer to posts but I sure will in this case. Truly a big thumbs upp for this 1!

  24. Jacelyn Philps Says:

    Wow gentleman, superb content!! I’ll be back for convinced later on for additional updates. Kudos all over again creating the World-wide-web really work!!

  25. Buy Backlinks | Get Backlinks Says:

    Good writing here I really really like the way you write your blogs. I will continue to visit your site in the future to read more great blog posts like this one! This is an awesome post here. love on web fighters 🙂

  26. Consignment shops Says:

    Congratulations on having one of the most sophisticated blogs Ive come across in some time! Its just incredible how much you can take away from something simply because of how visually beautiful it is. Youve put together a great blog space –great graphics, videos, layout. This is definitely a must-see blog!

  27. Eloisa Teroganesyan Says:

  28. Garretot Says:

    Greatings, – da mejor. Guardar va!


  29. Sparrow Mykhailo Says:

    Good post. I’ve been searching on this. Looking forward to your next post in this blog.

  30. Delmar Palacious Says:

    I found your blog through a friends blog and this is a great blog to look at some cool things. thanks and bookmarkigng and I am even going to tweet this out to all my friends

  31. Martin Monn Says:

    Thanks for such a great post and the review, I am totally impressed! Keep stuff like this coming

  32. Issac Maez Says:

    Apple now has Rhapsody as an app, which is a great start, but it is currently hampered by the inability to store locally on your iPod, and has a dismal 64kbps bit rate. If this changes, then it will somewhat negate this advantage for the Zune, but the 10 songs per month will still be a big plus in Zune Pass’ favor.

Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>