Search Volume for Analytics Ramping Up Steadily – (More Fun With Google Trends)
Jan 4, 2010 Industry News, Marketing And Advertising Analytics, Statistics, TV and iTV Analytics, Web Analytics
Just for fun, I did another Google Trends search, this time on “analytics” – adding “CRM” and “ERP” as reference points. The result seems to suggest that if you are in the business software market, that you should have an analytics offering. We’ll see, but I predict that the hot growth area in business software in 2010 will be Analytics. Searches for analytics have been steadily ramping up for the last several years, and are now at a higher level than searches for the above-mentioned enterprise business software categories.
I find it very interesting that searches for “ERP” and “CRM” have been flat for so long, but REALLY interesting that the volume of “analytics” searches surpassed them in 2009.
Tags: Analytics, Bill Seely, CRM, ERP, Google Trends, Graph, Keyword Search Frequency, Practical Marketing Analytics