CIMM Meeting With TV Measurement Companies set-
Nov 2, 2009 Industry News, TV and iTV Analytics
According to an article today in MEDIAWEEK (see article here), the Coalition for Innovative Media Measurement is meeting with Nielsen, Rentrak, TiVo, TRA and TNS Media Research to get feedback about their set-top box research RFP (see my last post). I would love to be in on those meetings – it would be like getting a glimpse of the next 5-10 years of media measurement. In any case, they would not be boring – especially the one with Nielsen, whose current ratings are the thing that CIMM is looking to replace with something better.
The article states, interestingly that CIMM: “… can depart from the typical RFP process of awarding a single contract and instead foster a collaborative relationship among the research and data providers to identify multiple projects that would meet the RFP”. Perhaps they, too, wonder who would respond.
Tags: CIMM, Coalition for Innovative Media Measurement, data, Kantar, MEDIAWEEK, Metrics, Nielsen, Practical Marketing Analytics, Rentrak, Seely, set-top box, TiVo, TNS Media Research, TRA